Posts Tagged ‘WOSA’

Wines of South Africa soccer movie

I just love this groovy Wines of South Africa production. It highlights many reasons to celebrate Cape Town and our gorgeous wines.

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Su Birch of Wines of South Africa at ProWein 2010

Michael Kriess, reporter for ProWein Trade Fair, interviews Su Birch in this video.

Su has been CEO of WOSA for the past ten years and last year was named Drinks Business Woman of the Year. During her tenure the export of South African wine has increased from 100 million liters per year to 400 million. Here she speaks about the impending Soccer World Cup and the benefits which this event could bring to local wine marketing.

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Mining threat to Cape Town’s winelands rears it’s horrible head again

On Monday 15th March a post in the Facebook group - STOP mining our winelands – warned that Mr Mafuya of the South African Department of Minerals and Energy declared that the African Exploration Mining and Finance Company is to proceed with it’s application for prospecting rights. He further stated that the report that AEMFC had withdrawn it’s application was “incorrect”.

Rustenberg

Rustenberg

According to Decanter.com today, the Winelands Action Group  is accusing the AEMFC of “bureucratic bungling” or of imparting false information. A diplomatic way of saying that they lied. This coalition includes the Cape Winemakers Guild, Wines of South Africa (WOSA), farm worker forums, Worldwide Fund for Nature and other affected groups.

While Decanter was unable to contact the minister of the Department of Minerals and Energy for comment, the coalition is calling  director-general Sandile Nobxina to “step in and put an end to this farcical situation.”

The Winelands Action Group has appealed to the chairman of AEMFC to withdraw the plans and clarify the situation.

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South African wines to score during 2010 Fifa World Cup Soccer

According to an article in the Mail & Guardian, Su Birch, CEO of Wines of South Africa, expects increased global sales in 2010 as a result of South Africa hosting the Fifa World Cup Soccer tournament. 

Wines of South Africa

Wines of South Africa

WOSA is a not-for-profit industry organisation which promotes the exports of all South African wine in key international markets, mainly United States, Canada, Germany, United Kingdom, Russia, Scandinavia and The Netherlands.

Besides increased marketing by South African wine exporters and producers, WOSA intends presenting barbecue (braai – means to bake) festivals in key export nations which have qualified to compete. Coming in the northern hemisphere spring, these are sure to attract plenty of attention and help to lure people out of hibernation. Leading European supermarket groups are eager to present SA wine promotions ahead of the World Cup. The estimated 450,000 visitors to our shores, will be as delighted as we are to be able to purchase premium wines for less than $15.

No that this sales boost is expected to make a difference to the industry in the future – the South African rand has strengthened against the US dollar by 30% which is a concern.

On another note, FIFA has an agreement with the historic winery, Nederburg, to make and market a limited, three edition range of wines for the tournament which will be cabernet sauvignon, a rose and a sauvignon blanc.

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