Cape Town winery, Nederburg, recently released this press release announcing it’s agreement with FIFA to produce and market FIFA endorsed wines.

Nederburg and FIFA have signed an agreement entitling the famous Paarl winery to make and market a range of South African wines for the 2010 FIFA World Cup.

Cellarmaster Razvan Macici has developed a special edition collection of three South Africa wines for the tournament which are sold locally and internationally. The three limited-edition wines are a Cabernet Sauvignon, a dry rose and a Sauvignon Blanc.

Capitalising on the pre-tournament excitement, the wines have been released worldwide, according to Nederburg marketing manager Rudolph Du Toit. “We have prioritised those markets where there is a strong interest in football but it is possible that distribution could be extended to meet demand.”

The wines are now locally available from selected stockists nationally, as well as from Nederburg itself.

Sold in bottles made from partially recycled glass, they are being marketed until December 2010 and span the 2007 to 2010 vintages. The white and rose are sold under screwcap.

The three wines were selected for their broad appeal, says Macici, but are being made in smaller quantities than the winery’s popular Winemaster’s Reserve Range, as grapes have been sourced from very specific vineyards for this purpose.

“The three wines bearing the 2010 FIFA World Cup emblem carry Nederburg’s hallmark blend of fruit intensity and finesse. They are intense but graceful and are clearly South African in that they have a very clear expression  of fruit, but restrained classical styling, making them fresh, approachable and food-friendly. Given our association with such an important sporting initiative, we want them to serve as ambassadors for South African excellence.”

Each of the 2010 FIFA World Cup wines will feature a special facility on the back label that will enable consumers to instantly access information on Nederburg by clicking on an unique QR code with their cellphone cameras. The information will then appear on their cellphone screens.