Michael Kriess, reporter for ProWein Trade Fair, interviews Su Birch in this video.
Su has been CEO of WOSA for the past ten years and last year was named Drinks Business Woman of the Year. During her tenure the export of South African wine has increased from 100 million liters per year to 400 million. Here she speaks about the impending Soccer World Cup and the benefits which this event could bring to local wine marketing.
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