The Robertson Wine Valley stands out as a major success story when it comes to tourism marketing. Conducting surveys in 2005 as well as in 2008 with South African born Dr Johan Bruwer, a senior academic in Wine Business Management in Adelaide, Australia, and internationally awarded market researcher and author in the wine industry, resulted in the findings that the valley attracts Generation Xers, aged between 29 and 44, who are passionate about wine, prefer informality and enjoy a wide selection of value wines and trendy wine labels. Also noted is that visitors choose carefully at which cellars they want to spend their time and are often referred to different cellars by B & B’s and guest houses.
For a full report see Wine.co.za’s report at http://www.wine.co.za/News/news.aspx?NEWSID=13800&Source=News
Under the capable and passionate leadership of Bonita Malherbe, the Robertson Wine Valley, comprising Ashton, Bonnievale, Mcgregor and Robertson, has become a destination with four, major annual festivals embracing a wide diversity of activities and experiences drawing tens of thousands of visitors.
Hands on Harvest 27 – 28 February 2010; Wacky Wine Weekend 4 – 7 June 2009; Robertson Slow 7 – 10 August 2009 and Robertson Wine on the River 16 – 18 October 2009.
Dont drink and drive – there are Bus-in Packages from the Waterfront, Tygervalley, Stellenbosch, Somerset West and Paarl so contact Jacques at info@a2btours.co.za.
Or hire a Buddy Bus for groups of 10 or more by contacting manager@robertsonwinevalley.com.
For accommodation options visit www.rwvbrochure.com
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